With the rise of safe driving technology, one question on everyone’s mind is how will this affect insurance rates? Many are hopeful that better collision prevention will, in turn, reduce premiums. While others are concerned that the increase in tech costs will outweigh the potential benefits.
These days, people have high expectations for what technology can do for them. People also expect it to help them save money – and there are precedents to back this assumption up. Better technology has allowed for energy (and thus cost) saving alternatives, among other options.
According to a study run by PwC, up to forty-one percent of consumers would walk away from an insurance company that failed to offer high-quality digital capabilities. In other words, if their insurance isn’t going to work with their tech, they’re not interested.
Making Drivers Safer
People today have access to technology that makes them safer. Motion and range sensors combine to create collision prevention technology, while cameras help drivers watch their blindspots.
It’s easy to assume that the tech designed to make us safer actually works. Studies have shown that while some technology has worked hard to make us safer – other forms provide too much distraction. In other words – the technology is only effective when those behind the wheel are also trying to be safe.
Unfortunately, there is no simple answer to this question. Yes, driver safety tech can help keep people safe – and thus, theoretically should reduce car insurance premiums. However, upon closer inspection, there’s one glaring problem with this premise.
The technology used to make drivers safer does not come cheaply, which means that when accidents do happen, the overall repair and replacement costs are higher. This means that most drivers are not likely to see a significant drop in their premiums.
Thankfully, there are a few alternatives for reducing insurance rates. For example, drivers can opt into customized insurance plans. In other words, a driver grants permission to have all of their driving data compiled and turned into one concise plan – no need to pay or unneeded insurance.
A study from the University of British Columbia found that people are not only willing to have insurance companies monitor their driving for customized plans – but they’re safer drivers because of it. It turns out that knowing somebody is watching your every move is all it takes to make a driver just a little bit more cautious.